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Property sale process: Steps to follow to sell

December 13, 2020 12:01 , by james flick - | No one following this article yet.

 

Our sector has its own characteristics that requires a different sales process than the rest of the sectors. An individual who wants to buy or sell his house does not go through the same phases as one who wants to buy a soft drink. The process of selling a property is more analytical and structured. You don't get up one morning and go to a real estate agency, but there are previous steps of motivation, research, etc ...

Understanding the steps to sell a property that consumers take from the moment they feel the need is key to optimizing our resources and being more effective.

Why is it important to study customer behavior for the property sale process?

We will agree that our sector has more than one customer profile. Studying these typologies will provide us with the necessary information to do our job better. And more specifically, it benefits us in:

  • Identify the stages of the property sale process to save time and money.
  • Facilitates continuous improvement and measurement of results.
  • It helps to evaluate what tools we need to achieve our objectives.
  • It allows us to establish a system for attracting new sales opportunities.

State objections

And what about our sector? Why is it so complex?

Many characteristics of our sector make it especially complex. Let's see what they are:

  • Great competition

Undoubtedly, at the moment there is a great supply of real estate sales on the market but there is also great competition.

  • Offer renewal

Sales cycles are getting shorter and shorter, as in the fashion sector, where it has gone from 2 seasons per year to more than 10! This sometimes makes it difficult to establish the return on investment. We continuously create promotional campaigns that are not always completed due to the continuous renewal of the offer.

  • The Internet has changed the process of buying and selling a property

Have you noticed that customers are now better informed? The Internet and real estate websites have brought us many good things, but also more savvy clients who know very well what they want.

Property sale process: Steps to follow

To be more effective in the exercise of your commercial work, and taking into account our sector and its difficulties, the CIMA structure proposes four steps to sell a property that will help you in the first phases of the property sale process, where the Customer motivations are so important.

Understand

Those levers and brakes that drive or stop our client will allow us to anticipate their motivations and attract them to our business.

From Inmogesco , we recommend that you study behavior patterns frequently, keeping up to date with studies and presentations.

Influence

It is possible to influence the vision of those points that our clients are not seeing. Thus, our commercial work will be more efficient. And consumers will move forward in the process of selling a home which is what we want.

Match

From the English "match", this step of the model serves to establish agreements on previous points to advance.

Let's take an example. You have had a first meeting with a client interested in buying a home. You have focused the area and the budget, but you have not reached any conclusion.

Following the process of selling a property, we encourage a new contact to establish points that allow us to continue taking steps towards closing the sale.

Sky Marketing is a leading marketing company working on many real estate projects like smart city, blue world city Islamabad and development housing societies in Pakistan.

 

 

Act

In this last step, we design an action plan together with our clients. We take them by the hand until the completion of the property sale process, improving their customer experience, and satisfying their needs.

Without a doubt, applying this process of buying and selling real estate with your clients will make you more effective.

Have you started this model on any occasion? Do you have any other techniques to advance your clients in the process of selling a property? Can you tell us?
We look forward to your comments!

 


THE ADVANTAGES OF MOZ'S KEYWORD EXPLORER FOR YOUR SEO STRATEGIES

March 20, 2021 11:52, by james flick - 0no comments yet

Keyword Explorer is a MOZ  tool (one of the most recognized platforms worldwide) to identify competitive keywords and to create a high-impact SEO strategy.

Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like https://www.skymarketing.com.pk/lahore-smart-city/

Digital marketing strategies are focused on attracting prospects to your brand by making it meet them on the web and offer them what they are looking for.

How to get your potential clients to find you in the whirlwind of information that circulates on the internet ?: with an optimal SEO strategy based on keywords.

The big news on the market

Now MOZ, the marketing digital resource platform associated with Grou , has the Keyword Explorer tool that helps marketers select highly effective keywords that generate the greatest impact on the audience.

In fact, roll-up displays have been around for a while: LG has launched the LG Signature OLED TV 65R9, a display with a flexible OLED panel, which folds out to the size of a normal 65-inch TV but can also be worn at a medium height to display content that does not require a full screen or hide completely to look like a soundbar.

If you have a cat, in this post we will tell you how to take care of your cat’s fur and fur and in this other, how to avoid hairballs . For example, offering malt paste and maintaining a daily brushing routine, since in your personal cleaning sessions your cat tends to swallow hair and this could form hairballs in its stomach.

Its basic functions are:

  • Guide you in the process of finding the keywords that best suit what your target audience is searching for on the internet and that can be related to your brand.
  • Give you suggestions that collect a wide variety of information sources in the search for the ideal keywords.
  • An import and export function that allows you to feed the tool with relevant information and also extract it to work with it on other platforms, such as Excel.
  • Offer you metrics that will help you make better decisions in your SEO strategy , from the well-known "volume" and "difficulty", to "organic CTR", "importance" and "priority".

How to use it?

When you open the tool, you only have to add the keyword you are interested in in its search space so that it gives you information about the above-mentioned metrics.

  • The volume tells you how many times the entered keyword has been used during a month.
  • The organic CRT indicates how many clicks are given by users who are attracted to some element of your SEO strategy.
  • The priority indicates if a keyword is in high demand, and is also defined as the importance of the keyword.
  • Difficulty refers to how a keyword performs in your SEO campaign in relation to factors such as your business turn and the use of that keyword in your content.

Because it's different?

Among the advantages that make Keyword Explorer stand out are that you can request that only terms that combine the entered keyword be displayed or, on the contrary, suggestions that exclude them, expanding the variety of ideas at your disposal.

One more benefit is that your searches can also be done under the criteria of "domain" and "subdomain", which will yield a rating on the authority of the website and domain, with the added bonus that you can compare multiple sites.

Don't miss the opportunity to use this useful tool from our partner MOZ and expand your keyword options to have more impact with your optimization strategy.

How do you choose your keywords? Do you use any special platform?

Resources:

 

HOW TO CHOOSE A MOVING SERVICE

SKY MARKETING IS A LEADING MARKETING

MARKETING COMPANY WORKING

REAL ESTATE PROJECTS

COMPANY WORKING ON MANY REAL ESTATE PROJECTS

 



HOW TO INCREASE THE CTR OF YOUR GOOGLE ADWORDS ADS? 

March 20, 2021 11:52, by james flick - 0no comments yet

The CTR, or click-through rate, is the most important metric in paid advertising in Google AdWords.

Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like habib rafiq group.

The CTR, acronym for click-through rate , helps determine the quality of the publications and their effectiveness in attracting visitors to your website.

A visually attractive ad with a message that encourages users to take action will be more effective, which will be reflected in how many people click the button that will direct them to your landing page, which must be consistent with your publication so as not to generate rebound. So, increasing the CTR of your ads depends to a large extent on their quality.

How to improve them?

These are the keys to creating correct ads that generate traffic to your website:

  • Write expanded text ads , that is, those that in two headlines, of 30 characters above a longer descriptive line, offer you more space to expand creatively. It is not easy, but it is enough for you to be original and create new messages for this format and do not try to adapt the ones you already have.

    In fact, roll-up displays have been around for a while: LG has launched the LG Signature OLED TV 65R9, a display with a flexible OLED panel, which folds out to the size of a normal 65-inch TV but can also be worn at a medium height to display content that does not require a full screen or hide completely to look like a soundbar.

    If you have a cat, in this post we will tell you how to take care of your cat’s fur and fur and in this other, how to avoid hairballs . For example, offering malt paste and maintaining a daily brushing routine, since in your personal cleaning sessions your cat tends to swallow hair and this could form hairballs in its stomach.

  • Confidently use longtail keywords , as the expanded text gives enough space for them. The more words your keywords contain, the higher the CTR they generate, so why sacrifice them?

  • Make frequent use of powerful emotional triggers . Remember that the most memorable ads for the audience are those that arouse their emotions, so take advantage of the space of the expanded texts and include several.

The quality and relevance of your ads is demonstrated in the clicks that users generate and this CTR, in turn, is the factor that Google AdWords takes into account to determine the price per click and the position in which they will appear.

Tips for success

Don't waste your chances of increasing your traffic with these tips to improve your click-through rate:

  1. Be careful when structuring your Google AdWords account and designing campaigns. Grouping keywords  by ad, campaign by theme or category will give order to your strategy.
  2. Forget broad match so you don't trigger irrelevant and heterogeneous searches.
  3. Strive to use an accurate match to generate more relevant clicks even if you don't have high visibility.
  4. Take care of the writing of your messages including the   relevant keywords for each ad group and calls to action that encourage users to respond to them.
  5. Test various messages and CTAs to determine which ones work best for you and which ones you need to adjust.
  6. Don't shy away from negative keywords , because the more non-relevant keywords you use, the better your click-through rate will be.
  7. Take advantage of the AdWords Dynamic Keyword Insertion feature to increase the relevance of your ads.
  8. Raise your maximum CPC to improve the position of your ads, but keep in mind that it will increase the cost of your campaigns.

What tactics do you use to increase your click-through rate ? Have you used expanded text ads? What results have you obtained?

Resources:

 

Interview with Ignacio Castillo from the Edn Business School

4 ideal states to invest in real estate with the main industrial parks in Mexico

CAN I CHOOSE THE FINISHES WHEN BUYING A NEW HOME?

HOW TO KNOW WHICH IS YOUR IDEAL HOUSE TO BUY

West Point Real Estate Development. LDC Land Development Company

 



MOBILE DIGITAL MARKETING STRATEGIES THAT YOU SHOULD IMPLEMENT

March 20, 2021 11:52, by james flick - 0no comments yet

Traffic on mobile devices has increased so digital marketing strategies are redirected to serve this market. 

Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like capital housing society .

Currently, much of the information and content you consume is viewed on a screen no larger than eight inches. At the same time, many of the answers you need to make business decisions are three clicks away and in the palm of your hand.

This situation is no different for your clients.

In an environment guided by mobile devices, such as the current one, you must focus your digital marketing efforts on creating interaction platforms (websites or apps ) that are comfortable and above all, functional to help your customers make better decisions. 

In fact, roll-up displays have been around for a while: LG has launched the LG Signature OLED TV 65R9, a display with a flexible OLED panel, which folds out to the size of a normal 65-inch TV but can also be worn at a medium height to display content that does not require a full screen or hide completely to look like a soundbar.

If you have a cat, in this post we will tell you how to take care of your cat’s fur and fur and in this other, how to avoid hairballs . For example, offering malt paste and maintaining a daily brushing routine, since in your personal cleaning sessions your cat tends to swallow hair and this could form hairballs in its stomach.

What is UX?

In this sense, the user experience ( User Experience  or UX) should become a guide that helps you create more effective mobile platforms for your business and more visually attractive for users.

In addition, you must take care that, even if it is the first time they see it, users easily understand how to navigate the platform and where they can find the most relevant information for them. 

How to improve the experience?

To meet these goals, we share five tips to improve your users' experience with UX strategies for mobile devices:

  1. Center is king

The first thing you should analyze is how users interact with their devices. In general, people browsing a website or an app from their smartphone use a maximum of one or two fingers.

For this reason, you should put the most important information and the Call-To-Action buttons  in accessible places on the screen; specifically, to the center.

Avoid corners or places that you don't normally reach with your thumbs and seek a vertically navigated design that allows your users to access new sections easily.

  1. One-click calls and directions

If your goals are for your customers to visit or contact you immediately, make the necessary adjustments so that your phone number can be dialed with a single click and that the address of your business can be linked directly to the device's navigation system.

  1. Minimize your formats

If you include landing pages in your navigation , you must make sure that your formats are easy to fill out. Remember that it is more difficult to write from a phone than from a computer, so consider this factor when setting up your mobile site.

Usually, the name, email and telephone number will be enough data to request in your mobile formats.

  1. Smarter menus

Although the menus in the top bar are popular on the web, you should take into account the small size of the screens of mobile devices. To maximize the visual space of the cell phone screen, make a responsive design that hides the menu in a sidebar and organizes it by drop-down sections. In this way, it will be easier for your user to visually identify where the information they are looking for is.

  1. Try it with your users

Even if you think you've created a work of art in mobile design, don't underestimate the power of timely feedback. Launch a beta version of your site or your app and ask your most loyal users to use and evaluate it, to identify areas of opportunity and correct bugs in time.

I hope these tips help you design a more satisfying experience for your users. What other tips would you give to create functional digital platforms?

Resources:

 

5 cities in Mexico with the highest real estate growth

Only 6% of homes in Mexico are insured

Our Mission

How does a real estate franchise work?

How to get more followers on Facebook for a real estate company

 



Discover all the services near Residencial Gran Santa Fe III, Cancun

March 8, 2021 10:36, by james flick - 0no comments yet

When knowing and comparing new homes in Cancun , remember to always keep location in mind, as this will greatly influence your comfort and the way you and your family will organize your daily activities.

Residencial Gran Santa Fe III is a development of Grupo Promotora Residencial , located in an area surrounded by services and commercial premises, so you will not have to travel long distances to get to the places you need in your day-to-day life.

To give you an idea, below, we share the services close to this development:


Colleges

If you have children or it is in your plans to grow your family, it is extremely important that you make sure that the area where your next home is located is close to schools to avoid making long transfers.

SkyMarketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like Tajarat

 

 

From basic to university level, the houses of Gran Santa Fe III have easy access to different public and private educational centers :

  • Frida Kahlo Elementary School Region 228
  • Elementary School October 8
  • Raúl Anguas Rivero Elementary School
  • CECILIO CHI Elementary School
  • Manuel Crescencio Rejón Elementary School
  • Regina Elementary School
  • Popol-Vuh Elementary School
  • Josefa Ortiz de Domínguez Elementary School
  • Children's Rights Elementary School
  • Nat kán School Center
  • La Luna Hispanic American College
  • San José School Field
  • General Cecilio Chi High School
  • Technical High School 18 Lázaro Cárdenas
  • General High School May 15
  • Technical School 25
  • CECyTE Cancun II
  • Nursing School
  • Cancun Aviation School
  • Aztlán University Cancun
  • University of Oriente Cancun
  • Aztec University
  • UNIT
  • Tecmilenio University
  • University of the South
  • Latin American University Cancun
  • IEU University


Supermarkets and banks

It is also essential to have at your fingertips places to stock your pantry, and in fact, the more variety of supermarkets there are, the better; So you can compare prices and find all the products you require.

On one side of the development, on Av. 135 is a Walmart Polígono Sur with BBVA Bancomer and Banamex ATMs . On the opposite side, going south, is the Soriana Super-Jardines del Sur , where you will also find an HSBC .

On Av. Nichupté there is another Soriana and several bank tellers such as Banco Azteca , Santander , Banorte and HSBC . On Fonatur street is the Chedraui Santa Fe , less than 10 minutes from the Residencial Gran Santa Fe III ; and on Av. Cancún, between Calle 135 and 133, the Super Akí Las Torres is located .

You will also find branches of the Oxxo commercial chain on Av. Río Niagara between calle Villarreal and Av. España; in Av. La Rioja, between Av. 127 and Paseo de Alicante street; and finally, on 135th street between Cancún Av and Andalucía street. There is also a 7-Eleven Niagara on Paseo de la Valenciana street, on the corner of Av. Niagara.


Malls

Being a place with great tourist importance, it is expected that the offer of shopping centers is wide. However, not all new homes in Cancun surround themselves with these; but in the case of Gran Santa Fe III, there are several squares near the residential area.

Just 3 minutes away is Plaza Danahe , on Av. 135; To the north, on Fonatur street, you will find the Multiplaza Chac Mool that has various shops such as Maskota , a beauty salon, furniture stores, etc.

If you have more time and you are looking for other types of shops, in 7 minutes you will arrive at the Cancun Outlet Squares, where you will find banks, clothing and shoe stores; and movie theaters; or the Great Plaza, which has bookstores, clothing stores and restaurants.


Medical services

 If you buy one of the new houses in Cancun at Residencial Gran Santa Fe III, you will have to the west, on Av. 135, the Unidad Médica Integral del Sur and the Cancun Clinic ; going east, towards Tepich street, you will be at the Emergency Hospital Regional No. 17 and the Social Security IMSS .

Towards the east, 9 minutes from the residential area, is the Medcal hospital on 121st Street, next to the Casa Cancún hotel.

 

Laundries

Having services that facilitate your day-to-day life is also vital so that you and your family have greater comfort and can make your time more efficient. Around the residential you will find endless laundries, the closest are LavaXpress , on Av. 135 and the Gran Santa Fe Laundry on Río Niagara Street. In addition to these, you will have at your disposal:

  • Jankar Laundry and Dry Cleaning
  • Aqua Laundry
  • Riomar laundry
  • Blau Laundry
  • Lavacenter
  • Ecoclean
  • Irun Laundry
  • La Luna Laundry


Gas stations

Thanks to the level of urbanization in this area of ​​Cancun, you will also find multiple gas stations on the avenues. 135, Cancún, Nichupté and on the Gulf Coast Highway.


Other services

 If you like to exercise, on Av. 135 you will have Revolution Gym at your disposal or a few minutes more, you will find the Evolve Fitness Gym Cancun , next to Corpo Bella Spa, on Milazzo street.

Although living in Cancun is already attractive, finding a house like those offered by Residencial Gran Santa Fe III, which has all the services you need at your fingertips, is undoubtedly ideal to start this new stage with your foot. law.

Resources:

 

10 WAYS TO REMODEL YOUR HOME TO SELL IT AND INCREASE ITS VALUE

SKYMARKETING

5 THINGS TO KNOW BEFORE BUYING A HOME

HOW TO CLEAN THE BATHROOM PROPERLY

HOW TO MAKE A QUICK MOVE

Dog Breed 

bed for your dog



Buy or Rent: What is best for me?

March 8, 2021 10:36, by james flick - 0no comments yet

We know that in the midst of the current economic situation it is difficult to think about acquiring an asset of the magnitude and cost that a house or real estate means. 

However, we don't do much good for our economy either by "giving away" this money to the owner of the house we are renting. Deciding between buying or renting is not easy .

Let's talk about numbers: what is best for your pocket?

Renting has the advantage that the initial payment is much lower compared to the initial or monthly payment of a house . Normally we find ourselves in this situation when we do not have savings or access to mortgage loans that allow us to  fulfill our dream  of having a wealth for our family.

The rent is also useful to us when we plan to reside only temporarily in that property and we have no intention of investing our money in a property that we will not use (unless you generate profits by putting it on rent).

Interest rates are low but the outlook is not very good. In the next 5 years it is likely that rates will increase even more so this 2017 is the ideal time to take advantage of those mortgage loans to which we have access.

To achieve this, it is essential that we have the ability to save and pay, which is not difficult to achieve with a little effort. Let us consider that renting is paying the owner, the maintenance of the building, and the repairs or modifications that we make (which are limited).

SkyMarketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like Tajarat

 

 

Read more: 5 signs that show I'm ready to buy my first home

 

Grow your assets or invest in the future

The decision between buying versus renting depends a lot on your life plan and that of your family. The security and profits that their own assets can bring them against the "ease" that rent offers.

Currently the tools that we have access to, such as mortgage loans and bank loans, allow us to acquire a house and pay for it monthly. It would be almost the same as renting, except that  this money really goes for something that is yours and that you can modify to your liking. Wouldn't you like it?

Buying is investing in one of the industries with the most capital gains. It is trusting in patience knowing that it will bring positive results for your entire family. Buying is having a good that can get you out of any emergency, because it is yours.

We already mentioned it, buying or renting depends a lot on your lifestyle, your future plan and the needs of your family. Take into account all the advantages and disadvantages so that you can make the best decision.

Resources:

 

3 WAYS TO BUY A HOME IF YOU ARE A FREELANCER

HOW TO MAKE A QUICK MOVE

5 THINGS TO KNOW BEFORE BUYING A HOME

10 WAYS TO REMODEL YOUR HOME TO SELL IT AND INCREASE ITS VALUE

10 WAYS TO REMODEL YOUR HOME TO SELL IT AND INCREASE ITS VALUE

Dog Breed 

bed for your dog